Design + Industry
I believe the ultimate goal of design is to improve the human condition with a positive contribution to the planet. New products should provide clear value and meaning. For the end user, the producer, and the community at large.
I strive to create meaningful products and objects by combining art and commerce, form and function, and data and intuition.
In the studio I am always creating. Rough mockups and sketches, or high-fidelity prototypes and technical drafts. It is important to know when to keep a birds-eye view and when to hone a feature doggedly. When to look to the data, and when to trust instincts.
While I think design is not a democratic process and it is important to champion a vision, the most important skill is to listen well.