Jonas Stokke

RH Logic redesign

Redesigning a bestseller that is responsible for the lion's share of the turnover for an office furniture giant, is not for the faint of heart. We could not touch the base and had to keep all the functionality. A total of 18,000 (!) manhours went into the project including ours and the client's internal hours. This chair is what we call a 24/7- meaning it is always occupied by a human. Typically in emergency response centers, security areas, and crucial business functions. The biggest challenge was keeping all the functionality and the hyper-ergonomic seating surfaces while making it aesthetically appealing. Or as the client themselves described it in the brief: keep the architects from running screaming from the room!

RH Logic redesigned by Jonas Stokke, exploited view of the parts of the chair, white backgroundRH Logic redesigned by Jonas Stokke, exploited view of the parts of the chair, white background

The old RH Logic had been a bestseller for decades, due to its unrivaled performance. In the UK this chair was prescribed by doctors for people with back problems. But as sales started to plateau and threats came from new places the product needed a redesign. Not at least to try to soften the architects who would actively work against the chair on projects. The trick then was to convince the client that the strength of the chair was in its functionality- not the appearance, despite claims of it being recognizable, and customers reporting they liked the way it looked.

office chair in marune colour from the frontoffice chair in marune colour from the front
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, frontsideRH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, frontside
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings
headrest of rh logic with contour lighting black studioheadrest of rh logic with contour lighting black studio
back of rh logic, contour lightingback of rh logic, contour lighting
rh logic from the frontrh logic from the front
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, detail of armrestRH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, detail of armrest
RH Logic redesigned by Jonas Stokke, beige office chair in an officeRH Logic redesigned by Jonas Stokke, beige office chair in an office
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, back sideRH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, back side
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, back side, detailRH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, back side, detail
RH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, front side, detail of seatRH Logic redesigned by Jonas Stokke, grey office chair in black surroundings, front side, detail of seat
rh logic with person in it working on a screenrh logic with person in it working on a screen

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