Jonas Ravlo Stokke

A designer crouches on a studio floor arranging blue, green, and yellow hoses alongside wires, filters, and industrial componentsA designer crouches on a studio floor arranging blue, green, and yellow hoses alongside wires, filters, and industrial components
Detail of lamp with stone base and aluminium bodyDetail of lamp with stone base and aluminium body

OTS

Off the Shelf (OTS) is a system where products are made entirely from standard components, sourced from maritime suppliers, hardware stores, and industrial catalogues. Each piece is assembled using simple tools: drilling, sawing, screwing, with no need for welding, custom tooling, or advanced production techniques. The component is the raw material; the user is the producer.

Designer in white coat measuring on a large ventialtion tube with metal rulerDesigner in white coat measuring on a large ventialtion tube with metal ruler
On the left the finished product, on the right, the manufacturing process, the designer measuring and cutting the cardboard ventilation tube

Why OTS exists

I created OTS because I am interested in the things we make, the way we make them and the value they bring. I come from a family of architects, and I feel deeply rooted in the Scandinavian design tradition. This tradition is inherently frugal, emphasizing the properties of each material. The architectural influence gave me an appreciation for systems, and viewing the products as part of a larger whole. OTS stems from this combination, the architectural systems thinking, and interest in the very rational evolution of the components.

ventilation duct, rod of marble, a wheel and rope, components of off the shelfventilation duct, rod of marble, a wheel and rope, components of off the shelf

Challenging the system

OTS is not a celebration of improvisation; it is a method of intent, care and discipline. At its heart, I propose this method to reclaim design from the systems that constrain it. As many design brands are being absorbed into conglomerates and private equity portfolios, they have abandoned experimentation in favour of predictable returns. Risk becomes liability, curation for the algorithm follows.

The result is a narrowing of possibilities: fewer radical ideas, fewer accessible objects, and fewer opportunities to push the industry forward. OTS proposes a counter-model, bypassing marketing, distribution, and algorithmic gatekeeping. As corporate design retreats into safe nostalgia, where experimentation cannot be justified, OTS offers a parallel space for experimental work where failure is not a liability but learning.

off the shelf candle holder assmebled by different partsoff the shelf candle holder assmebled by different parts
OTS candle holder; heat sink base, coatrack arm, strip fastener, rubber spacer
detail view of off the shelf candle holder detail view of off the shelf candle holder
Spacer for roof racks to cars, fastened with a strip
detail of heat sink used for off the shelfdetail of heat sink used for off the shelf
Heat sink for base, coat rack used for the arm, held together by two screws
designer with white coat tying a yellow rope to fasten a cut off garden hose that will become a coat rackdesigner with white coat tying a yellow rope to fasten a cut off garden hose that will become a coat rack

Ots is design as a set of recipes for anyone to make. Just as ingredients for a dish can be found in the supermarket, the ingredients for these products can be found among standard components. I call them recipes, as they are open for interpretations and adaptations.

For some reason, we accept that products come fully completed, while we would never accept this as the only choice for the food we eat. Imagine how you would feel if you could only have pre-cooked food – no recipes, no kitchens. Similar restrictions can be found in the corporate design world.

As corporate structures grow, decision time increases. What used to be a snap call by small teams based on vision and intuition becomes subject to approval by a swath of stakeholders. The result is focus-group soup, diluted concepts, and feature creep.

OTS offers freedom from this “professional” approach, bypassing the corporate busywork that views design brands as a financial asset, not an engine for improving the world.

lamp made of aluminium tubeslamp made of aluminium tubes
OTS lamp; a chocolate tin used as base, filled with found rocks. Two standard alumnium profiles cut to length. Off the shelf light LED light fixture, string, wooden dowels and plastic strips

OTS doesn’t require convincing corporate boards to make big bets; it just needs to make someone smile and think “I would like that in my life”. It does not have a stated goal of, “We must sell 50 000 units of this chair a year!” “This table must solve the home office!” or “This lamp shall inspire gen Z!”

The first series of recipes consist of two lamps, a stool, a key holder, a fruit basket, a scent disperser, a coat rack, a candle holder and a vase.

The stool is a cardboard ventilation tube with an aluminium strut inside to stiffen it up. The seat is made of tape for repairing sails, and the feet are shock absorbers for washing machines. To give it some direction, the cut of the tube is elevated in the back, and the aluminium strut inside doubles as a handle. The seat is surprisingly comfortable, and feels sturdy.

The floor lamp is made up of an anchor plate, found rocks, a ceiling cover for suspension lamp wires, an M12 bolt to seal the top, a standard LED light, and wire strips to hold the wire in place. With careful selection of the light source, this would work well as an outdoor piece. The found rocks ground the piece and enhance the profile, which has an exaggerated base and a little head.

The fruit basket is made from flag line cut and glued to a corrugated tube, with precut plastic tubing as legs. The corrugated tube is cut to size with a notch at one end, and when it is pinched and inserted into the other end, the corrugated pattern acts as a catch, locking the connection in place. The open mesh lets the fruit breathe, while also hinting at weaving, a traditional basket making process.

hand with green watch holding a scent disperserhand with green watch holding a scent disperser
Scent disperser; Ventilation cover and coconut shower scrub

The scent disperser is made up of a ventilation duct cover and a coconut fibre body scrub, designed to be used in the shower. Drip a couple of drops of scent in the coconut fibres and the material gently disperses it. The ventilation duct raises the coconut off the surface it is placed on, letting scent pass through. At the same time the different textures of the pieces juxtapose, and the resulting profile has a creature-like expression – always a sign of success.

desigenr jonas stokke in blue tshirt holding various components in red and orange to assemble into new productsdesigenr jonas stokke in blue tshirt holding various components in red and orange to assemble into new products
Fuse box connector, car polish sponge, nylon strap, Christmas tree ornament
hold all made of green fencepost and brown sewer connector pipehold all made of green fencepost and brown sewer connector pipe

The keychain holder is made up of the bent joint of a sewer pipe, a standard pre-painted fencepost base, a threaded rod cut to size, two M4 flat head Allen hex sleeve nuts, and self-adhesive rubber bumper feet. The rubber lining of the tube creates friction, helping the keys and knick-knacks to stay in place.

hold all made up of brown tube and green fencepost base on a wooden cabinehold all made up of brown tube and green fencepost base on a wooden cabine
Hold-all made up of brown sewer connection pipe, green fencepost, threaded rod, rubber feet