Design + Industry
I believe the ultimate goal of design is to improve the human condition.
I strive for this by combining data and intuition, art and commerce, form and function to create innovative, beautiful solutions with clear and cohesive value.
I believe this approach can result in a range of different products, services and business plans.
Process
I believe a good designer is always creating. Rough mockups, wireframes, or high-fidelity prototypes. A good designer knows when to keep a birds-eye view and when to hone a feature doggedly. When to look to the data, and when to trust instincts to recognize patterns.
And a good designer has a vision and an opinion but, more importantly, knows how to listen. To end users, clients, engineers, and themselves.
